About ME

Every business has unique needs when it comes to the visibility and availability of their data, whether B2B or B2C.

Rather than applying broad-brush or "one size fits all" solutions - I prefer to understand the specifics of my client's business problem and data challenges, and then work with you to create a long-term solution that sticks.  

No more wrestling with patches or quick-fixes, no more working to fit around the data; the data should work for you to make your 

day-to-day operations easier.

Often this means thinking outside of the box in terms of solution design - but that's part of the fun.  As an experienced solo-consultant, my overheads are low, which means we can focus more on getting it right first time.

Hello!  I'm Paul - "That Data Guy"

I come from a Science background (Astrophysics Ph.D, Oxford) and I've spent 15 years helping businesses to better utilise their data assets and become more data-driven.  

Sometimes this means helping a small business to whip-up an Excel spreadsheet to keep on top of their finances and track inventory.  

Sometimes this means developing complex Machine Learning models to enable targeted conversations with millions of customers.

Whatever the project, whatever the data problem, my passion is to help my clients to get the most out of their data.

Coming from Astrophysics and working with enormous datasets, I can say that I worked in Data Science from the beginning of my career (before it was 'cool').  For me, Data Science means applying the scientific method in a reproducible way, to solve real-world problems using data.

Over the past 15 years, I've seen a wide variety of data challenges across many different sectors, including Finance, Healthcare, Telco, FMCG, Retail, Hospitality and many more.  I've also helped Startups to get set up on their journeys to data success.

Some of the big brands I've worked with:

Commonwealth Bank of Australia, Telstra, NHS, Liverpool City Council, Deloitte and the University of Oxford.